Farmers Market Manager

Grow It Forward Logo

Meet Amber Daugs of Grow It Forward - 2017 Farmers Market Manager 
 Amber L. Daugs
 Chief Executive Officer
 Grow It Forward, Inc
 920-645-9467
 Email

For long-term sustainability of the Manitowoc Farmers Market, effective May 2017, Grow It Forward Inc.—founded in 2014 as a 501(c)3 non-profit charitable organization—will be the primary operator and manager of the Manitowoc.

Grow It Forward’s mission is to grow, teach, feed, and connect our local food community. Grow It Forward’s mission aids in improving the local food supply chain through the following strategies:

  • Grow and produce more local food producers, distributors, processors, end-product markets, and consumers.
  • Teach, train, coach, and develop our current and future local food producers, distributors, processors, end-product markets, and consumers.
  • Feed our local economy through local food system improvements and expansion.
  • Connect the local food supply chain throughout our community.

Improving the local food supply chain leads to job creation, tourism, increased access and availability to local food, a healthier community, and a wide array of economic and ecological benefits. Grow It Forward’s vision is to be recognized as Manitowoc’s community leader serving to improve and expand the local food supply chain. Through the ability to leverage strong partnerships with mission-critical partners in our community and beyond, Grow It Forward will carry out effective programs and services to improve and expand the local food supply chain identified below:

  1. Local Food Production
  2. Distribution and Aggregation
  3. Food Processing & Production
  4. Marketing
  5. End-Point Markets & Purchasing
  6. Preparation and Consumption
  7. Resource and Waste Recovery—Sustainability

CEO/Market Manager Background

Grow It Forward’s CEO and Founder, Amber Daugs, has worked diligently over the last 3 years to connect community partners and has laid a framework for Grow It Forward to serve as a local food hub within the City of Manitowoc. She is extensively involved and is a leader in the local food movement. For 2 years, she participated in the development of Clipper City Co-op (a member-owned grocery), is currently involved with the local farm to table/farm to school coalition, serves as an AmeriCorps Farm to Community Outreach Coordinator, and is Manitowoc’s Farmer’s Market Manager. Amber’s professional and educational experience includes urban agriculture, non-profit management, public and business administration, finance, business and project management. Amber has earned many educational and professional accolades. She was inducted into two honor societies-Phi Theta Kappa and Sigma Beta Delta, graduated with highest honors-Summa Cum Lade and achieved a Bachelor of Science Degree in Business Administration from Franklin University of Ohio, and has earned certificates from:

  • Victory Garden Initiative of Milwaukee Food Leader program, and now serves as mentor for this program over the past 2 years,
  • Growing Power’s Commercial Urban Agriculture program,
  • Community GroundWorks Growing Minds: Garden-Based Learning From the Ground Up program.