Lakeshore Holiday Parade

When:  Wednesday, November 22nd, 2023 at 6:30 p.m.
Where: Downtown Manitowoc - on Washington St starting at S 12th St, turns north on S 8th St and continues to the Rahr-West Art Museum where a Santa meet & greet takes place. The Sensory Sensitive Zone (no loud noises or flashing lights) is the first two blocks of the parade, on Washington St from S 12th St to S 10th St. 

The Lakeshore Holiday Parade is a multi-community celebration in downtown Manitowoc that occurs the Wednesday before Thanksgiving every year at 6:30 p.m. Attracting over 5000 people, this is one of Manitowoc's largest events and serves as a fantastic way to kick off your holiday season. This parade is numbered and judged to encourage holiday cheer; the top floats are recognized for their efforts at the following City of Manitowoc Common Council meeting (the third Monday of every month at 6:30 p.m.). 

Registration (closed)

The parade has a theme every 5 years, and 2023 marks the 35th year. This year's theme is "Reindeer Games." Registration is now closed as the parade is at capacity. For questions about the parade, contact Erika Christel of Visit Manitowoc at 920-686-3506 or email


If you would like to contribute this year, please check out the sponsorship opportunities by going to and connect with Director of Tourism, Courtney Hansen at and 920-686-3505. Volunteers are also welcome!

Thank you to last year’s sponsors for making the Lakeshore Holiday Parade possible: Novak’s Service Center, Wisconsin Aluminum Foundry, 920 CBD, Shipbuilders Credit Union, Oral and Maxillofacial Surgeons Baycare Clinic, Vinton Construction, Kwik Trip, Briess Malt & Ingredients, Coolest Coast, Fricke Printing Service, Seehafer News, Lakecoast Local, Manitowoc Professional Police Association, Kaysun Corporation, Americollect, Tenneco, Skana Aluminum, Lakeside Foods, Broadwind Heavy Fabrications, and Shady Lane.